Celebrate Luscious Lashes with Latisse

Long, full eyelashes make your eyes more prominent, but you may not have these types of lashes as a natural attribute. Fortunately, you can change the way you face the world with Latisse® eyelash serum. 

What is Latisse®?

Pure 111 Medical Aesthetics, located in Fairview Heights, IL, offers Latisse – the first FDA-approved prescription product for treating inadequate lashes. Latisse is a clinically proven eyelash serum that promotes thicker and fuller lash growth. This at-home prescription treatment is user-friendly and gradually improves the quality of your lashes. Enhancing the prominence of your eyes, Latisse allows you to confidently face the world with beautiful, full eyelashes. 

How it Works 

Latisse is thought to impact the anagen (active growth) phase of the eyelash hair cycle through two mechanisms: Firstly, it extends the duration of this phase, and secondly, it facilitates an increase in the number of hairs within this growth phase. However, the precise mechanism of action remains unknown. 


Latisse in Fairview Heights offers several benefits, including longer and fuller lashes. It achieves this by increasing the growth cycle phase of your eyelash hair and the number of hairs in this growth phase. Additionally, Latisse is noninvasive, safe, and FDA-approved. 

What is the Difference Between Latisse and Eyelash Enhancers? 

Latisse stands unique among eyelash enhancers as the sole FDA-approved prescription treatment for inadequate or insufficient lashes, promoting their elongation, volume, and deepening of color. 

About Latisse®

Pure 111 Medical Aesthetics
Pure 111 Medical Aesthetics
Pure 111 Medical Aesthetics
Pure 111 Medical Aesthetics

What It Treats:

Latisse yields an increase in eyelash length, thickness, and darkness. 


Procedure Time:

Apply up to 4 months, during which full results can be expected within the timeframe of 3 to 4 months.  

Recovery Time:

Patients are advised to refrain from applying makeup or re-inserting contact lenses for a duration of 15 minutes. 

Realistic Results:

The effects of Latisse will endure for several weeks to months and will gradually revert to their previous state unless consistently applied. 

What To Expect Before Using Latisse 

The serum will be prescribed based on the healthcare provider’s determination of its appropriateness for meeting your needs and desired goals. The eyelash serum is specifically designed for home use. 



What To Expect During Using Latisse 

Latisse is equipped with a brush applicator for the precise application of a minimal amount of serum to the base of the upper eyelashes before bedtime. Cleanse the eye area thoroughly, including removing all makeup and skincare products before applying the serum. During sleep, the serum is naturally distributed to the lower eyelashes, eliminating the need for direct application in that area. 



What To Expect After Using Latisse 

The results of Latisse are based on the growth cycle of your lashes, resulting in gradual changes. Over time, new eyelashes grow thicker and longer. It may take up to 16 weeks to see the full results. Since you continuously shed eyelashes, you will need to use Latisse for as long as you desire longer and fuller lashes. 



Is Latisse available over-the-counter, or do I need a prescription?

A prescription from a doctor is required for Latisse, a solution treatment for inadequate or insufficient lashes. 

How do I apply Latisse to my eyelashes, and what is the recommended application routine?

To begin, patients should ensure that their face is clean. If using contact lenses, these should be removed. Using the sterile applicators provided, a single drop of Latisse solution should be placed on the applicator. Carefully and cautiously, the solution should be brushed along the skin of the upper eyelid at the base of the eyelashes. If any Latisse solution comes into contact with the eye, it is not expected to cause harm, and rinsing the eye is unnecessary.  

Are there any potential side effects or risks associated with using Latisse?

After using the Latisse solution, the most common side effects reported in approximately 4% of patients are an itching sensation or redness in the eyes. Additionally, less common side effects may occur on the skin near the application site or in the eyes, such as skin darkening, eye irritation, dryness of the eyes, and redness of the eyelids. 

Can Latisse be used on both upper and lower eyelashes, or is it only for the upper lashes?

To prevent Latisse from running into unwanted areas, avoid applying it to the lower eyelash line. If any excess solution ends up outside the upper eyelid, gently blot it with a tissue or absorbent material. 

What should I do if I accidentally get Latisse in my eyes?

If the product accidentally gets into the eyes, it is not anticipated to cause any adverse effects. Therefore, patients do not need to rinse their eyes. 

Is Latisse safe for individuals with sensitive eyes or contact lens wearers?

Individuals with sensitive eyes or contact lens wearers can safely use Latisse. However, to avoid benzalkonium chloride (BAK) found in the Latisse solution from being absorbed,  patients should remove their contact lenses before applying it. After Latisse, contact lenses may be reinserted after 15 minutes. 

Can I use mascara and other eye makeup while using Latisse?

In addition to the Latisse solution, patients can use mascara and eye makeup. 

Are the results of Latisse permanent, or do I need to continue using it to maintain longer lashes?

The longevity of the results of Latisse is contingent upon consistent reapplication. Discontinuation of Latisse usage will result in the gradual restoration of lashes to their prior state over several weeks to months, with the rate influenced by the individual’s natural lash-shedding cycle. 

What should I do if I miss a dose or forget to apply Latisse one day?

When an application is skipped, there is no need to compensate for the missed ones. Just continue with the Latisse treatment the next evening and follow the scheduled routine 

Are there any age restrictions or specific considerations for using Latisse?

Latisse should not be used for patients who are hypersensitive to bimatoprost or any of its ingredients. It is not intended for use during pregnancy or while breastfeeding. The FDA has approved Latisse for patients 18 years old and above. 

Can Latisse be used to promote eyebrow growth, or is it solely for eyelashes?

The FDA has only approved Latisse for use on eyelashes, so using it on your eyebrows is considered off-label use. 

Is Latisse suitable for individuals with a history of eye conditions or allergies?

A medical professional will evaluate the patient’s medical history and offer guidance on the suitability of Latisse as an option. Patients should refrain from using Latisse solution if they have allergies to any of its ingredients. 

What is the cost of Latisse, and is it covered by insurance?

The average cost of a 30-day supply is typically within the range of $175. Please feel free to contact us for a complimentary consultation. It is not covered by insurance. 

Are there any specific guidelines or precautions for pregnant or nursing individuals using Latisse?

The FDA advises against the use of Latisse for individuals who are pregnant or breastfeeding. Although the medication is generally considered safe, it is prudent to exercise caution in such cases. 

How soon can I expect to see visible improvements in my eyelashes after starting Latisse?

Latisse users may begin to observe an increase in lash length at four weeks, with complete growth achievement at 16 weeks. The growth process is gradual and occurs over time. 

Latisse® is an excellent product for men and women with thin, sparse eyelashes. If you are considering Latisse® in O’Fallon, Belleville, Shiloh, or the surrounding areas of Illinois, contact Pure 111 Medical Aesthetics to schedule a free consultation.